Pass on
Plastic
Turning the tide on ocean pollution with a punch-packing pop-up.
Location
London
Sector
Exhibition, Retail
What we did
Interior Design, Event Design, Content Creation, Prodcution.
A powerful partnership between Project Zero, Sky Ocean Rescue and Shed, bringing the #passonplastic project to the hearts and minds of London. Shed was tasked to design and produce a star studded, one week event to raise awareness and funds for the climate crisis in our oceans.
Shed was asked to design a temporary retail installation to attract, engage and educate the public on the severity of the global issues of single use plastic.
Taking inspiration from the problem itself we developed and created a speckled terrazzo effect pattern made up of images and particles of common plastic waste found in our seas. Seen by the thousands of visitors at a distance as something quite beautiful, but provocative close up. Really the pattern is made up of waste plastic and further reinforces the issue at hand.
This 125 sqm retail pop-up in central Soho, London, won recognition in the Dezeen ‘Small Project’ shortlist 2019. There was useful product to take away and spread the message (water bottles, tees & tote bags) designs by celebs Ferne Cotton, Harry Kane, Rita Ora, Mick Jagger, Cara Delevingne and Kate Moss, but it’s the message that remained the most important.
The Narrative
A thought provoking graphic take-over of something beautifully ugly. The narrative stimulates a simple but thoughtful provocation utilising our own bespoke graphic pattern as the design anchor.
A design solution born from the problem. We turned the sheer mass of harmful waste into a beautiful bespoke graphic.
Engaging the Audience
The intention is clear, shock the visitor in the hope of making them feel part of the problem but also offer a way to become part of the solution.
Become your own ambassador whether through a small purchase, viewing the art or simply leaving your mark on the ‘message without a bottle’ wall.
