Etat Libre
D'Orange
A fragrance lab like no other. Housing the weird and wonderful cult French perfumer.
Location
London
Sector
Retail, Exhibition
What we did
Exhibition Design, Interior Design
The design of Etat Libre d’Orange is born out of a unique approach to perfume; each fragrance is treated as a personality that can be worn. Part science and part philosophy, Shed played with the idea of a lab for personalities.
When you first read about Etat Libre d’Orange it sounds like a political manifesto, not a perfume brand. With this in mind, it was little wonder that Shed immediately fell in love not only with the story, but potential for the store environment.
With a site on Redchurch Street in East London, confirmed for the London flagship, Shed set about transforming the 30sqm site into a thought provoking space that could live up to the intrigues and persona of this cult French brand.
Approaching the store very much as an installation, the centre of the room is a tiled lab table where selected fragrances express their personality and a dominant mural to the back of the space brings the sexually charged essence of the brand to the fore. Fragrance stores don’t get any more unusual and Shed had a lot of fun with a limited space but a client without limits.
A product gallery
Approaching the store very much as an installation, the centre of the room is a tiled lab table where selected fragrances express their personality.
A dominant mural to the back of the space brings the sexually charged essence of the brand to the fore.
TRANSLATING THE INTANGIBLE
Etat Libre d’Orange currently presents a collection of more than 30 fragrances — all aspirational, all essential. With an emphasis on originality, audacity, authenticity and freedom of expression.
Shed specialises in translating brand spirit. Turning Etat Libre d’Orange into a space was as much about understanding its state of mind as its product.
