Orée
Stand out on a crowded high street by owning your heritage. A modern Boulangerie Pâtisserie.
Location
UK
Sector
Hospitality, Heritage
What we did
Interior Design
A bold, clean take on Parisian chic characterised by the brand’s signature blue facade. Orée is instantly recognisable and stands out from a slurry of hipster coffee shops so prevalent on the high street.
Shed was asked to design a new concept for this French artisan patisserie boulangerie. As a newcomer to the high-street Orée needed to carve out its own unique niche within a busy London market and launch with aplomb.
The strategy was simple: Stand out from the crowd by owning your heritage. A bold, clean look characterised by the brand’s signature blue facade, with a look and feel that unapologetically leant into authentic French details.
The Design Approach
The design approach is a seamless dance between the humble craft and simplicity of bread making and the ornate creativity of patisserie.
Clean and impactful displays let the product do the talking, contrasted with unapologetic ornate gold leaf calligraphy and classic French detailing through a modern filter.
