Freuds

London

When work spaces become members clubs. Fusing a blue-chip gallery with collaborative break-out spaces.

Location

London, UK

Sector

Workplace, Exhibition

What we did

Interior design

A vibrant workspace born from an expressive client’s spirit, with one or two original art pieces which always helps. A new HQ to build the Freud’s community: Work, Show, Club.

The Challenge

Design a work place that can showcase an art collection, whilst simultaneously accommodating blue chip and A-list clients alike.




The Strategy

More than just an office, build a community, and a dynamic space where work, art and socialising converge. Work, Show, Club


.

The Solution

A workspace that is more akin to a private members club with a bit of F#$% YOU. Bold, unapologetic and full of personality. A space that breaks the corporate mold, blending sophistication with edge.

End user first

The new headquarter blend modern, practical and creative workspaces with a lounge bar for meetings and collaboration. A basement suite of abstract ‘War Rooms’ and a cinema-style auditorium offer more flexibility for the unexpected pitch opportunity.

Spaces designed as curated experiences, tailored to the people using it day-to-day, rather than just the building itself.