Birdies
Crazy Golf
Kaleidoscopic. Luminous. Surreal. Crazy golf just got crazier!
Location
Angel & Battersea, London
Sector
Social Gaming, Hospitality
What we did
Interior Design Graphic Design, Artwork, On-site delivery
The brief was simple, put the ‘crazy’ back into ‘crazy golf’…and that’s exactly what we did. A brand born from experience, designed for pure, unfiltered fun. No rules, no limits. A leader of the competitive socialising scene where extraordinary is par for the course.
Crazy golf was drowning in a sea of the same-old. With the trend for competitive socialising starting to boom, Birdies needed to rip up the rule book and reinvent the game. It needed a brand that stood out and could claim the title as the go-to destination for playful escapism.
Embrace the surreal, the abstract, the unexpected. Colour, form and light collide to create an experience that’s otherworldly, endlessly Instagrammable. Distinct.
We didn’t just design a crazy golf course - we created a world. The Birdies world. An immersive playground that uses bold colours, geometric designs and lighting design to make every hole a spectacle. Winner of the Restaurant & Bar award for outstanding hospitality design. We hit on the magic formula that’s now been rolled out across multiple sites.
Credits: Video content by Birdies.
A brave new vision
Rip up the crazy golf rulebook, reinvent the game, lead the charge in competitive socialising design. Birdies is 9-holes of intrigue, excitement and surprise that immerses players from the start. A hybrid of cocktails and clever game play, electro and oversized kaleidoscopic landscapes.
At the heart the design is a unique vision that has remained true throughout the concept, build and execution of two sites.
Golf Hole Design
Each individual hole is born from the game of golf, reimagined through the abstract Birdies filter. Not always obvious, but true to golf’s origins. The golfing experience turned on its head.
In parallel with the golf hole design we rigorously tested the playability of each course, with multiple sites under our belt Shed are market leaders in golf hole design and development.
Winning hospitality
The outcome? An immersive and high-energy experience where bold design meets visual chaos. A one-of-a-kind undulating landscape of fun that pushes gameplay boundaries and cements Birdies as a social hotspot..
At Shed we understand the importance of the wrap-around hospitality offer, a quality pre and post game food and beverage experience was equally important as the golf in building the Birdies brand.
