Bunkers
Imagining a surreal and escapist underworld. A complete 360 competitive socialising destination.
Location
Various, UK
Sector
Social Gaming, Hospitality, Brand Identity
What we did
Interior Design, Golf Design, Production, Brand Identity
Take an existing brand, re-define and re-build with a new brand vision and public facing persona. Re-boot the graphic identity, interior environment and wrap in a compelling story. A new 22,000 sqf Bunkers vision.
Create a brand that redefines and rejects establishment norms, breaking away from predictable market formulas whilst maintaining a single, unifying spirit throughout. Maximise value to client by delivering the brand, interior and fabrication, a complete end-to-end service.
This dystopian vision is articulated in not one, but two, crazy golf courses. These ‘Dreamscapes’ surpass the imagination of what you might discover in this secret bunker. Surprising, challenging and deceiving in equal measure, these two courses are the very heart of this newly created world. Players are exposed to a nostalgic past as they travel through the buzz of the 70’s disco cool with a visit to Studio 54, onto Razzle dazzle electro 80’s, a barren Neon Graveyard, finally hitting the first moon landing at the out-of-this-world Space Traveller hole.
Credits: Video content by Bunkers.
Dreamscapes
On arrival the Citizens are greeted by Bunker ‘game-masters’ in the main entrance hall, a double height space overshadowed by the Bunker Bar where all the needs of Citizens are catered for.
Dreamscapes are built further into the fabric of the game-hall, each with a nod to a world the Citizens have left behind. It gave them a sense of nostalgia locked into a bygone era.
Bringing the vision to life
Each Dreamscape developed a cult like following, with Citizens championing their favorites. Shed manufactured all the Golf Dreamscapes in our Dubai factory facility. Design, fabrication and install took a total of 12 weeks.
Shed partnered with Bluecrow Projects & Bluecrow Metalwork, who together realised the basebuild & general fit-out.