Russell &
Bromley
Shaping the next chapter of the great British shoe store.
Location
Various, UK
Sector
Retail
What we did
Interior Design
As the first design agency to partner with Russell & Bromley in their 140 year history, Shed has transformed Russell & Bromley with forward-thinking retail design while honoring the heritage and DNA of the established brand. The result: an elevated environment to shape the brand’s future vision.
Elevate a dated retail estate whilst capitalising on a product resurgence and growing brand momentum. The goal to refresh the store interiors without losing the essence of Russell & Bromley’s brand heritage. CEO Andrew Bromley recognised the need for fresh input to help steer a retail reinvention, blending timeless craftsmanship with a modern retail experience.
Russell and Bromley’s rich history rooted in timeless, impeccable style, held the answers to a new creative direction. The approach was to blend modernity, elegance and a classic style through materials, detailing and form creating elevated store interiors. Distinctly Russell and Bromley. Covent Garden was the first, becoming the blueprint for other sites. Each one evolving to take into account architectural variations. This was never about replication, but a consistent, elevated brand experience tailored to each unique space.
A significant step forward for the brand and its estate. An expression of the Russell & Bromley spirit and the long-standing quality synonymous with the brand. Contemporary and inviting interiors encourage browsing, dwelling and interaction, the backdrop to the impeccable customer service the brand is known for. This is a scaleable and adaptable creative vision and the reason why Shed is the go-to partner for Russell & Bromley for all retail design. Together, we’ve steered their spaces and environments to marry up with the brand’s philosophy. We’ve set a new direction.
Credits: Video content by Russell & Bromley.
Expertly crafted
Russell & Bromley has remained synonymous with expert craftsmanship and fashion-led design since 1880. We elevated the heritage of this trusted shoe maker through curated moments of delight, comfort and modernity.
A softer, warmer palette with natural elements forms a showcase for the product, all with a hint of Mid-Centruy modern and glamour inherent to the Russell & Bromley brand
Evolving the brand
Shed’s partnership with Russell & Bromley has been a journey of evolution and strategic roll-out delivery since 2019. Some 40+ stores later the continual evolution cements with the brands philosophy and momentum for growth.
A showcase for every shoe, in every store. Product storytelling take centre stage, elevated by the luxuriously and playful design details.
