Bloodsports
Bloodsports is a sports bar reimagined through a B-movie lens.
Location
Endell Street, London W1
Sector
Hospitality, Brand Identity
What we did
Brand Design, Interior Design
The MEATLiquor crew came to us for the next chapter, and after 15 years of tearing up the rulebook together, we did it again. Bloodsports is a gritty, B-movie-horror-fuelled dive bar where sports and horror collide in unapologetic, neon-soaked chaos.
Create a sports bar that isn’t a sports bar. One that is as authentic as the best dive bars in the world, with a horror B-movie edge. It had to be bold, original, and packed with hidden references, without losing its rawness. With MEATLiquor’s legacy behind it, this wasn’t to be just another bar, this was to be the start of something new. Unhinged, unfiltered and unapologetically Bloodsports.
Give the impression that it was effortlessly brought together without a designer on board. The rulebook went out the window on day one, making way for a bold, anarchic vision. More than just a theme, Bloodsports was built to be a cult bar with its own unapologetic identity, the clashing elements of where sports, horror, and Americana nostalgia colliding.
Bloodsports is a sports bar reimagined through a B-movie lens, where every design detail leans into bold, excess. The resin-topped, leopard-print carpet bar sets the tone lux meets grit while hallucinogenic rainbow booths and the shadowy Drexyl Lounge add new dimensions and layers. Material clashes, neon flashes and cinematic cues create a space that’s equal parts dive bar and sports hub. Instantly iconic, deeply immersive and unlike anything else.
AUTHENTIC EXPERIENCES
The trust between Shed and the client meant we could push boundaries without the typical constraints of a commercial design project. That’s what makes Bloodsports special, it’s full of bold, playful, and irreverent choices that might not have made the cut in a more conventional venue.
The design was built around authenticity over imitation, a space that feels raw, lived-in and effortlessly cool - attracting a cult following from day one.
A SPACE THAT FLOWS
Bloodsports is the kind of brand that doesn’t just follow trends-it creates its own world, and those are the kinds of projects that are most exciting to be involved with. It’s a space with a real identity and is unapologetically itself.
The space flows between high-energy social zones to dark, inviting corners signalling a shift in focus for what the night holds.
