Vertu
Bringing retail stories to life. Delivering the ultimate in luxury tech across 38 countries.
Location
Global Roll Out
Sector
Retail, Exhibition
What we did
Interior Design, Wholesale, POS, Event Design
We built a luxury store experience around product interaction and storytelling. Sales rose instantly by 160% with the opening of our first concept store in Singapore. The number of stores worldwide rose exponentially from 2 to 250 in 5 years.
There was a moment in early 2000s when Vertu arrived on the world’s luxury scene and unashamedly sold mobile cell phones to the well-healed for tens, sometimes, hundreds of thousands of dollars. But remember, Vertu wasn’t a mobile phone maker per se, that was the trick, it was the ultimate status symbol of its time. They were players and they wanted to grow fast…worldwide. Vertu was looking for an interior design studio, Shed was to take them there.
The strategy was to unlock how customers interacted and emotionally connected with the product. We approached the store like exhibitions, telling product stories to increase brand engagement, often with very little product on display.
This was genuine high quality, fast-paced retail roll out which delivered in over 38 countries.
New store concept design
Wholesale POS concept design
Global rollout 250 stores in 45 countries
Events and launches
Office and all interior branded environments
Sale conversion rate in-store increased threefold and the overall brand awareness transformed from fledgling retailer to a major luxury retail presence in every major world city.
Credits: Video content by Vertu.
Story Telling
Creative story telling devices were key, like selecting from a library of bespoke finishes and learning about the Vertu process of craft and technology simultaneously from a digital brand book.
The strategy was to unlock how customers interacted and emotionally connected with the product. We approached the store like exhibitions, telling product stories to increase brand engagement, often with very little product on display.
