We’ve been reminiscing as we enter the tenth year of our partnership with MEATliquor, that’s ten glorious years since we kick started the infamous rock ‘n’ roller burger revolution togther. It’s fair to say we’re pretty chuffed with what we’ve achieved over that time.

It’s often all too easy to shout about our shiny, new clients but it’s the clients who have been with us for years, those we’ve weathered storms with, those we’ve shared a late night beer over a graffiti can with and those we’ve even cried tears of joy with, that make all the hard work possibly more worthwhile. And what can we say about the guys at MEATliquor but wow, we’ve gone to places we never thought we would and we’re all the better for it!

Now hailed as the bad boy burger behemoth of London, MEATliquor came to us in their very early burger van days wanting to find a permanent home for their pimped up pattie. The original design brief was simple: to become the world’s best burger eatery. It meant everything was in play from interior design to interior architecture, graphic design and visual brand identity. For Scott Collins, the founder of MEAT, this meant iconic design that screamed all things Anarchic, a nod to CBGB with a big undercurrent of Hunter S Thompson. 

Fast forward a decade and the original pop up in a disused pub seems a fond but distant memory.  Our very talented interior designers at Shed have since led the restaurant design revolution of the brand for 16 more unmistakable destinations around the world.

So, what’s the secret to building a successful brand through design?

Find a style and work it – we’ve stamped an unforgettable design style into burger folklore: a large portion of debauched anarchy and a no-nonsense approach to the operations. 

Vary the narrative to enhance the experience - The narrative at each site varies but the attitude is the same: pseudo Sistine chapel, a George Orwell garage, debauched seaside pier, and a sea shanty in Singapore. 

Powerful visual language – we developed a visual design language now synonymous with MEATliquor and this brought opportunities to evolve the brand into radio, even a bowling alley.

All this has come into play for the latest opening in Clapham Old Town, SW4. Bright graffiti signage on arrival invites diners to ‘sin along with the common people’, the site slogan bespoke to its location.  Upon entry, MEATgoers undergo a sensory overload packed in amongst two split-level bars, an expansive 170-cover dining area and outdoor garden space.

The journey is not stopping there with more projects planned for next year…

Read the full case study in our work section on our website and find more interior inspiration.